user
0
Su pedido

Tu pedido

Su carro de la compra está vacío

Materias

Business Market Management: Understanding, Creating And Delivering Value

Business Market Management: Understanding, Creating And Delivering Value

Compartir en:

(0 Comentarios)
Comenta y valora este libro

pvp.72,05 €

Sin Stock. Posibilidad entre 11 y 20 dias

  • ISBN:9780131230095
  • Editorial: Prentice-Hall International Ed
  • Fecha de la edición:
  • Encuadernación:
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:480
  • Idiomas:Ingles,Inglés

Materias:

For undergraduate and MBA courses in business-to-business marketing or industrial marketing.
Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value. This framework rests on extensive management practice and academic research. The Second Edition makes it easier to use this approach by spending more time on 'how to do it-' how to bring out value propositions.

Otros libros de Narus, James C.

Otros libros de Gestión de Empresas