Business Market Management: Understanding, Creating And Delivering Value

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Narus, James C.

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ISBN:9780131230095
Editorial: Prentice-Hall International Ed
Fecha de la edición:2004
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Nº Pág.:480
Idiomas:Ingles,Inglés

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For undergraduate and MBA courses in business-to-business marketing or industrial marketing.
Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value. This framework rests on extensive management practice and academic research. The Second Edition makes it easier to use this approach by spending more time on 'how to do it-' how to bring out value propositions.

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