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Electronic Commerce

Electronic Commerce

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  • ISBN:9780131229020
  • Editorial: Prentice-Hall International Ed
  • Fecha de la edición:
  • Número de la edición: 2
  • Encuadernación:
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:512
  • Idiomas:Inglés,Ingles

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Intended for the first course any student will take on e-commerce.
The comprehensive coverage of this text provides the latest information in e-commerce to teach students how to build a successful e-business. This text brings students through the entire process of e-commerce- from strategic planning to actual fulfillment- using a student-friendly writing style to explain the technology of the Internet. Manageable for the undergraduate student, Electronic Commerce provides the technical, operational, and managerial details necessary for student success

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