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Libros de: Wiley & Sons Ltd.

Mostrando 2779 libros encontrados. (139 páginas).

  • Global And Transnational Business. Strategy And Management.

    Global And Transnational Business. Strategy And Management.

    Campbell, David Hamill, Jim Purdie, Tony Stonehouse, George

    Wiley & Sons Ltd. (2004)

    valoración

    • EAN: 9780470851265
    • Páginas: 474
    • Fecha de edición: 2004

    pvp.56,25 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the ...

  • "Just Ask a Woman": Cracking The Code Of What Women Want And How They Buy

    "Just Ask a Woman": Cracking The Code Of What Women Want And How They Buy

    Quinlan, Mary Lou

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471369202
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.39,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This is a guide for marketers, advertisers and brand managers on how to tap into female consumers' needs, written by the founder of a consultancy dedicated to marketing to women, Mary Lou Quinlan. She explores ...

  • The Jericho Principle: How Companies Use Strategic Collaboration To Find New Sources Of Value

    The Jericho Principle: How Companies Use Strategic Collaboration To Find New Sources Of Value

    Welborn, Ralph

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471327721
    • Páginas: 304
    • Fecha de edición: 2003

    pvp.42,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This text answers key questions about the effectiveness of organizational collaboration. It breaks down collaborative models to find the most effective and efficient ones and helps managers understand and launch strategic partnerships and alliances. Using ...

  • Do-It-Yourself Advertising And Promotion: How To Produce Great Ads, Brochures, Catalogs, Direct Mail , "Web Sites, And More"

    Do-It-Yourself Advertising And Promotion: How To Produce Great Ads, Brochures, Catalogs, Direct Mail , "Web Sites, And More"
     Web Sites, And More

    Hahn, Fred

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471273509
    • Páginas: 384
    • Fecha de edición: 2003

    pvp.29,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This Third Edition shows readers how to successfully create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers ...

  • Corona: The Inside Story Of America'S 1 Imported Beer

    Corona: The Inside Story Of America'S 1 Imported Beer

    Goodman, Ellis

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471429968
    • Páginas: 288
    • Fecha de edición: 2003

    pvp.36,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This is a business Cinderella success story of how the working man's brew of Mexico went from no presence in the United States to being the leading import beer consumed in just two decades. Author ...

  • Passion Branding - Harnessing The Power Of Emotion To Build Strong Brands

    Passion Branding - Harnessing The Power Of Emotion To Build Strong Brands

    Duffy, Neil

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780470850527
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.41,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    "Passion Branding" makes the case for sponsorship marketing as a key driver of incremental business. Sponsorship marketing is the association of a brand with a marketing asset, such as a sports event, and the leverage ...

  • Global Account Management

    Global Account Management

    Hennessey, Hubert

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780470848920
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.51,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In the globalized business world, managing large global customers requires special expertise, systems and organizational alignment to assure the long-term supplier-buyer relationship. Global account management (GAM) requires the development of a new structure to support ...

  • Wealth Of Experience: Real Investors On What Works And What Doesn'T

    Wealth Of Experience: Real Investors On What Works And What Doesn'T

    Clarke, Andrew

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471226840
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.36,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Presenting a fresh approach to investment guidance, Wealth of Experience is built on real investors' stories about what has worked-and what hasn't worked-for them during their personal investment journeys. The Vanguard Group, one of the ...

  • Wall Street On Trial - a Corrupted State?

    Wall Street On Trial - a Corrupted State?

    O'Brien, James

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780470865743
    • Páginas: 192
    • Fecha de edición: 2003

    pvp.39,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The crisis in the capital markets is not merely the result of venal personalities - although there are many in this story - but a system that allows for full expression of those characteristics. Looking ...

  • The Sales Bible: The Ultimate Sales Resource

    The Sales Bible: The Ultimate Sales Resource

    Gitomer, Jeffrey

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471456292
    • Páginas: 352
    • Fecha de edición: 2003

    pvp.29,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Jeffrey Gitomer's Sales Bible was listed as one of "The Ten Books Every Salesperson Should Own and Read" by the Dale Carnegie Sales Advantage Program. Now completely revised, this book is available for the first ...

  • Getting Started In Options

    Getting Started In Options

    Thomsett, Michael C.

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471444930
    • Páginas: 368
    • Fecha de edición: 2003

    pvp.29,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In nontechnical, easy-to-follow terms, this text seeks to thoroughly demystify the options markets, distinguishing the imagined risks from the real ones, and arming investors with the facts they need to make informed decisions. This guide ...

  • Human Resources In The 21st Century

    Human Resources In The 21st Century

    Effron, Marc Gandossy, R.

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471434214
    • Páginas: 368
    • Fecha de edición: 2003

    pvp.49,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    World-class human resources professionals offer their opinions on the future of HR
    New and faster technology, redefined values, and shifting customer demands are changing the way businesses operate in the twenty-first century. Human resources and ...

  • Businessthink: 8 Rules For Getting It Right - Now, And no Matter What

    Businessthink: 8 Rules For Getting It Right - Now, And no Matter What

    Marcum, Dave

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471430667
    • Páginas: 288
    • Fecha de edición: 2003

    pvp.25,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In businessThink, Dave Marcum, Steve Smith and Mahan Khalsa argue that businesses will only achieve their true potential when the people that run them learn to "think business." The authors, all corporate veterans now with ...

  • Lateral Marketing: New Techniques For Finding Breakthrough Ideas

    Lateral Marketing: New Techniques For Finding Breakthrough Ideas

    Kotler, Philip

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471455165
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.46,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The distinguished Father of Marketing, best-selling author Philip Kotler, introduces a new system for finding breakthrough opportunities. It is clear that marketing needs to expand beyond the existing framework for generating new product ideas. Successful ...

  • Common Stocks And Uncommon Profits

    Common Stocks And Uncommon Profits

    Fisher, Philip

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471445500
    • Páginas: 292
    • Fecha de edición: 2003

    pvp.25,95 €

    En stock

    Regarded as one of the pioneers of modern investment theory, Philip Fisher's principles are studied and used by numerous contemporary finance professionals, including Warren Buffett. "Common Stocks and Uncommon Profits and Other Writings" is useful ...

  • Fund Analysis.

    Fund Analysis.

    Langeheinecke, Philipp

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780470849019
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.89,85 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The appetite for funds is exploding and there is a strong, growing demand for an accessible introduction and roadmap to the funds market for investors. This book sets out to provide the tools and techniques ...

  • Getting Started In Bonds

    Getting Started In Bonds

    Wright, Sharon

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471271239
    • Páginas: 272
    • Fecha de edición: 2003

    pvp.29,85 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    For the individual investor, bonds can be something of a mystery. Explaining these products, from 30 year treasury notes to high-yield junk bonds, this title examines the subject in easy-to-understand language so that the investor ...

  • Morningstar Guide To Mutual Funds

    Morningstar Guide To Mutual Funds

    Benz, Christine Kinnel, R. Teresa, P.

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471269663
    • Páginas: 304
    • Fecha de edición: 2003

    pvp.37,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    From one of the most trusted and respected names in the financial industry-Morningstar-comes Morningstar's Guide to Mutual Funds. This comprehensive guide is filled with lively anecdotes and a clear presentation of select financial information that ...

  • Six Sigma For Everyone

    Six Sigma For Everyone

    Eckes, George

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471281566
    • Páginas: 124
    • Fecha de edición: 2003

    pvp.23,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    "Six Sigma for Everyone" explains the underpinnings of the revolutionary quality assurance methodology, offers in-depth examples, and outlines the impact and desired end result of implementation. Whereas most "Six Sigma" books are written for executives ...

  • Divorcing The Dow: Using Revolutionary Market Indi Cators To Profit From The Stealth Boom Ahead

    Divorcing The Dow: Using Revolutionary Market Indi Cators To Profit From The Stealth Boom Ahead

    Troup, Jim

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471268703
    • Páginas: 288
    • Fecha de edición: 2003

    pvp.42,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This text analyses the financial markets, provides a new framework for thinking about them and gives readers specific, contemporary, investment techniques being used in the industry to make money in the investment environment. The authors ...