Tu pedido
Libros de: Kogan Page
Mostrando 503 libros encontrados. (26 páginas).
-
How To Understand The Financial Pages
Davidson, Alexander
Kogan Page (2005)
- EAN: 9780749439576
- Páginas: 336
- Fecha de edición: 2005
pvp.26,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
Whether you are a beginner or an expert, this book shows you how to get the most from the financial pages. Practical and accessible, it is an indispensable guide to reading the financial tables and ...
-
The Brand Management Checklist: Proven Tools And Techniques For Creating Winning Brands
Van Auken, Brad
Kogan Page (2004)
- EAN: 9780749442637
- Páginas: 336
- Fecha de edición: 2004
pvp.30,92 €
Sin Stock. Posibilidad entre 11 y 20 dias
The Brand Management Checklist features the first complete overview of the brand management process, something that cannot be found in any other brand book, but something essential for every brand manager to understand. It shows ...
-
The 18 Immutable Laws Of Corporate Reputation: Creating, Protecting And Repairing Your Most Valuable Ass
Alsop, Ronald
Kogan Page (2004)
- EAN: 9780749442552
- Páginas: 306
- Fecha de edición: 2004
pvp.32,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
Constantly scrutinised by the newspapers, the Internet and 24-hour television, never have organisations needed more guidance on protecting their image: and bad reputations can have disastrous effects. In this timely new book, Wall Street Journal ...
-
Bridging The Culture Gap: a Practical Guide To International Business Communication
Carte, Penny
Kogan Page (2004)
- EAN: 9780749441708
- Páginas: 192
- Fecha de edición: 2004
pvp.35,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
As globalization gathers momentum, the contact between business people from other countries is becoming more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it ...
-
Law For The Small Business: An Essential Guide To All The Legal And Financial Requirements
Clayton, Patricia
Kogan Page (2004)
- EAN: 9780749441494
- Páginas: 200
- Fecha de edición: 2004
pvp.29,10 €
Sin Stock. Posibilidad entre 11 y 20 dias
The legislation relating to small businesses is becoming increasingly complex. All those planning to set up their own business, or those who already operate as a sole trader, partnership or limited company, must have some ...
-
Raising Finance: a Practical Guide For Business Start-Up And Expansion
Barrow, Paul
Kogan Page (2004)
- EAN: 9780749442606
- Páginas: 230
- Fecha de edición: 2004
pvp.29,10 €
Sin Stock. Posibilidad entre 11 y 20 dias
This accessible, practical guide helps anyone through the financial maze of starting up a business, growing it, and even eventually selling it. Expert author Paul Barrow highlights key issues by using case studies of several ...
-
The Philosophy Of Branding: Great Philosophers Think Brands
Braun, Thom
Kogan Page (2004)
- EAN: 9780749441937
- Páginas: 192
- Fecha de edición: 2004
pvp.20,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
Thom Braun takes readers into the minds of some of the world's greatest Western thinkers to find out what they might say about branding if they were alive today. The text is filled with contemporary ...
-
Project Risk Management: An Essential Tool For Managing And Controlling Projects
Well-Stam, Daniella
Kogan Page (2004)
- EAN: 9780749442750
- Páginas: 192
- Fecha de edición: 2004
pvp.37,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
isk management is a structured form of risk control that identifies possible problems early and thus ensures that the project is both better managed and controlled. Project Risk Management is a concise, practical guide to ...
-
Brand Royalty: How The World'S Top 100 Brands Thrive And Survive
Haig, Matt
Kogan Page (2004)
- EAN: 9780749442576
- Páginas: 320
- Fecha de edición: 2004
pvp.35,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
The aim of Brand Royalty is to be more than simply the most comprehensive collection of brand success stories ever. It will also help businesses and students to easily identify the factors behind these successes, ...
-
Brandchild: Remarkable Insights Into The Minds Of Today'S Global Kids And Their Relationships With Brand
Lindstrom, Martin
Kogan Page (2004)
- EAN: 9780749442842
- Páginas: 352
- Fecha de edición: 2004
pvp.36,40 €
Sin Stock. Posibilidad entre 11 y 20 dias
Brandchild is a unique exploration of how 8-14 year-olds relate to consumer brands. It compares their behaviours and preferences and looks at the trends that influence them. The information in the book is based on ...
-
Start Up And Run Your Own Business
Reuvid, Jonathan
Kogan Page (2004)
- EAN: 9780749442668
- Páginas: 304
- Fecha de edición: 2004
pvp.25,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
"Provides valuable information for those who want to
expand their existing business."
Commerce & Industry
Setting up a business is not for the faint-hearted, and yet it has never been more popular: over 400,000 ... -
The Growing Business Handbook
Jolly, Adam
Kogan Page (2004)
- EAN: 9780749442224
- Páginas: 448
- Fecha de edición: 2004
pvp.45,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
This book is designed as a practical guide for executives as they confront decisive points in setting up or running high-growth ventures, particularly in difficult times. Aimed at senior managers in middle market and SME ...
-
Reward Management: a Handbook Of Remuneration Strategy And Practice
Armstrong, Michael
Kogan Page (2004)
- EAN: 9780749439842
- Páginas: 704
- Fecha de edición: 2004
pvp.68,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
This fifth edition of the bestselling Reward Management has been thoroughly revised and updated to bring it in line with the latest thinking. Taking a strategic approach to the subject, it addresses the wide gap ...
-
How I Made It: 40 Successful Entrepreneurs Reveal All
Bridge, Rachel
Kogan Page (2004)
- EAN: 9780749443115
- Páginas: 192
- Fecha de edición: 2004
pvp.28,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
The How I Made It column appears every week in the Business section of The Sunday Times and attracts a huge amount of interest and comment from readers. Each piece takes the form of an ...
-
From Idea To Profit: How To Market Innovative Products And Services
Jolly, Adam
Kogan Page (2005)
- EAN: 9780749442194
- Páginas: 208
- Fecha de edición: 2005
pvp.30,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend ...
-
The Sustainable Enterprise: Profiting From Best Practice
Brown, Christopher
Kogan Page (2005)
- EAN: 9780749442200
- Páginas: 400
- Fecha de edición: 2005
pvp.72,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
Perceptions of a business's sustainability can have a real impact on the bottom-line. The benefits accrued will far outweigh any costs. Drawing on the experience and expertise of leading professionals and practitioners, it reviews the ...
-
A Handbook Of Employee Reward Management And Practice
Armstrong, Michael
Kogan Page (2005)
- EAN: 9780749443436
- Páginas: 448
- Fecha de edición: 2005
pvp.50,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
A Handbook of Employee Reward Management and Practice is the definitive guide for practitioners involved in developing and managing reward strategies, policies and processes, and students of employee reward. Aligned to the Chartered Institute of ...
-
The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond To Advertising
Du Plessis, Erik
Kogan Page (2005)
- EAN: 9780749443665
- Páginas: 256
- Fecha de edición: 2005
pvp.63,70 €
Sin Stock. Posibilidad entre 11 y 20 dias
Advertising research organizations have been trying for years to measure the effectiveness of advertising. Recent research by Erik du Plessis and his colleagues at Adtrack South Africa, and subsequently at Millward Brown, has helped to ...
-
Market Research In Practice: a Guide To The Basics
Hague, Nick
Kogan Page (2004)
- EAN: 9780749441807
- Páginas: 220
- Fecha de edición: 2004
pvp.32,58 €
Sin Stock. Posibilidad entre 11 y 20 dias
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies ...
-
Leading The Professionals: How To Inspire And Motivate Professional Service Teams
Smith, Geoff
Kogan Page (2004)
- EAN: 9780749439965
- Páginas: 272
- Fecha de edición: 2004
pvp.32,59 €
Sin Stock. Posibilidad entre 11 y 20 dias
Due to the nature of their work and personalities, many professionals prefer to do things on their own, in their own way. This text provides advice to those who have to lead teams of such ...
