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Bridging The Culture Gap: a Practical Guide To International Business Communication

Bridging The Culture Gap: a Practical Guide To International Business Communication

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  • ISBN:9780749441708
  • Editorial: Kogan Page
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:192
  • Idiomas:Inglés,Ingles

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As globalization gathers momentum, the contact between business people from other countries is becoming more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential that they are able to break the barriers of culture, language and set patterns of thinking. Bridging the Culture Gap, written by two of Canning's most experienced trainers, is a distillation of many years' work and is based on the real-life business situations of their international clients.

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