Libros de la editorial: Kogan Page

Mostrando 489 libros encontrados. (25 páginas).

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  • Human Resource Management at Work "The Definitive Guide"

    2020 Kogan Page

    A leading textbook in its field, Human Resource Management at Work is a comprehensive guide to the theory and practice of HRM. Divided into four key parts, the first part of the book covers HRM ...

    pvp.169.95 €

    [En stock]


  • Confident Digital Content "How to Create and Manage Amazing Social Media and Web Content for a Futureproof Career"

    2020 Kogan Page

    Are you considering a career in social media? Are you an entrepreneur or freelancer looking to boost your online content marketing? Maybe you're looking for your next career pivot, or you're simply seeking skills to ...

    pvp.19.95 €

    [Disponible entre 11 y 20 dias]


  • B2B Digital Marketing Strategy "How to Use New Frameworks and Models to Achieve Growth"

    2020 Kogan Page

    B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to ...

    pvp.40.0 €

    [En stock]


  • The Intelligence Revolution  "Transforming Your Business With AI"

    2020 Kogan Page

    Artificial Intelligence (AI) is here to stay. No longer confined to the world of science fiction, AI has infiltrated the mainstream and is the new electricity for business. Bestselling author, Bernard Marr, shows you how ...

    pvp.19.95 €

    [Disponible entre 11 y 20 dias]


  • The Future Home in the 5G Era "Next Generation Strategies for Hyper-connected Living"

    por Maurer, Boris; Nazi, George; Phadke, Amol; Wang, Jefferson

    The Future Home in the 5G Era "Next Generation Strategies for Hyper-connected Living"

    2020 Kogan Page

    The Future Home in the 5G Era looks at new hyper-connected home environments in which devices and apps will work together seamlessly to respond to and anticipate customers' needs, all with maximum security and privacy. ...

    pvp.27.95 €

    [En stock]


  • Learning Analytics "Using Talent Data to Improve Business Outcomes"

    por Hall, Cristina; Mattox, John R. II; Parskey, Peggy

    Learning Analytics "Using Talent Data to Improve Business Outcomes"

    2020 Kogan Page

    Effective evaluation and measurement of learning and development initiatives is critical to maximise the impact of training, identify gaps for improvement and ensure that efforts are aligned to the business' needs. Learning Analytics outlines how ...

    pvp.39.95 €

    [Disponible entre 11 y 20 dias]


  • Brand Storytelling "Put Customers at the Heart of Your Brand Story "

    2020 Kogan Page

    Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. Brand Storytelling gets ...

    pvp.27.95 €

    [Disponible entre 11 y 20 dias]


  • Myths of Social Media "Dismiss the Misconceptions and Use Social Media Effectively in Business"

    2020 Kogan Page

    Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full ...

    pvp.19.95 €

    [En stock]


  • Using Semiotics in Marketing "How to Achieve Consumer Insight for Brand Growth and Profits"

    2020 Kogan Page

    Semiotics is big business. It is most famous for its unique ability to decode visual images, and is the only market research method which provides a systematic, reliable and culturally sensitive method for interpreting what ...

    pvp.39.95 €

    [En stock]


  • Digital HR Strategy "How to Design and Implement a Digital Strategy to Drive Performance "

    2020 Kogan Page

    We are living in an uncertain world that is rapidly changing with an overload of information and a continual rise of technologies. Automation, the gig economy, digital platforms and other innovations are changing the fundamental ...

    pvp.41.95 €

    [Disponible entre 11 y 20 dias]


  • Influencers and Revolutionaries "How Innovative Trailblazers, Trends and Catalysts Are Transforming Business"

    2020 Kogan Page

    The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements and future niches of growth that will impact ...

    pvp.21.0 €

    [Disponible entre 11 y 20 dias]


  • The Financial Services Guide to Fintech "Driving Banking Innovation Through Effective Partnerships "

    2020 Kogan Page

    Fintech has emerged as one of the fastest growing sectors in the financial services industry and has radically disrupted traditional banking. However, it has become clear that for both to thrive, the culture between fintech ...

    pvp.41.95 €

    [En stock]


  • Powerful B2B Content "Using Brand Journalism to Create Compelling and Authentic Storytelling "

    2020 Kogan Page

    Global audiences are sceptical about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an authentic brand is even harder because buying decisions are more complicated and ...

    pvp.27.95 €

    [Disponible entre 11 y 20 dias]


  • Marketing Communications "Integrating Online and Offline, Customer Engagement and Digital Technologies "

    2019 Kogan Page

    "The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions ...

    pvp.54.95 €

    [Disponible entre 11 y 20 dias]


  • Global Brand Management "A Guide to Developing, Building and Managing an International Brand "

    2019 Kogan Page

    In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an ...

    pvp.53.95 €

    [Disponible entre 11 y 20 dias]


  • Integrating Blockchain Into Supply Chain Management "A Toolkit for Practical Implementation "

    por Davletshin, Marat; Fugate, Brian; Van Hoek, Remko; Waller, Matthew A.

    Integrating Blockchain Into Supply Chain Management "A Toolkit for Practical Implementation "

    2019 Kogan Page

    Blockchain provides a secure ledger of transactions, programmable smart contracts, and real-time trustworthy visibility and insight into the supply chain process. For all the promises it offers to supply chain professionals, however, there's very little ...

    pvp.58.95 €

    [En stock]


  • Agile Transformation "Structures, Processes and Mindsets for the Digital Age "

    2019 Kogan Page

    Traditional organizational structures and cultures are no longer fit for purpose in a digitally empowered world. The number of new and disruptive technologies is increasing, the speed of change shows no sign of slowing down ...

    pvp.27.95 €

    [En stock]


  • The End of Marketing "Humanizing Your Brand in the Age of Social Media and AI "

    2019 Kogan Page

    Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of ...

    pvp.21.0 €

    [En stock]


  • IT Governance "An International Guide to Data Security and ISO 27001/ISO 27002 "

    2019 Kogan Page

    Faced with the compliance requirements of increasingly punitive information and privacy-related regulation, as well as the proliferation of complex threats to information security, there is an urgent need for organizations to adopt IT governance best ...

    pvp.67.95 €

    [En stock]


  • Social Media Strategy "A Practical Guide to Social Media Marketing and Customer Engagement "

    2019 Kogan Page

    Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how ...

    pvp.39.95 €

    [En stock]


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