Libros de: Kogan Page

Mostrando 488 libros encontrados. (25 páginas).


  • Future Money "From Fintech to Web3"

    Ghose, Ronit

    Kogan Page (2024)

    valoración

    • EAN: 9781398612761
    • Páginas: 240
    • Fecha de edición: 2024

    pvp.28,95 €

    En stock

    Cryptocurrency. DeFi. Web3. Fintech. The Metaverse. AI. The future of money is here.

    The world of money is rapidly changing, but what does it all really mean? Exploring key developments such as blockchain, DeFi, ...

  • Navigating Sustainability Data "How Organizations Can Use ESG Data to Secure Their Future"

    Madera, Sherry

    Kogan Page (2024)

    valoración

    • EAN: 9781398612242
    • Páginas: 264
    • Fecha de edición: 2024

    pvp.47,95 €

    En stock

    With sustainability now a fundamental strategic pillar for organizations, ESG metrics are vital for decision making, yet this data is complex and ever evolving.

    Navigating Sustainability Data provides a focused guide for leaders and ...

  • Why DeFi Matters "What Cryptoassets, Web3 and the Metaverse Really Mean for Finance"

    Horne, Ian

    Kogan Page (2023)

    valoración

    • EAN: 9781398612938
    • Páginas: 256
    • Fecha de edición: 2023

    pvp.43,95 €

    En stock

    There is a pressing need for a balanced account outlining what DeFi actually means for investors, banks and the finance industry.

    Why DeFi Matters cuts through the jargon and the hype to help people ...

  • Social Media Strategy "A Practical Guide to Social Media Marketing and Customer Engagement "

    Atherton, Julie

    Kogan Page (2023)

    valoración

    • EAN: 9781398609990
    • Páginas: 296
    • Fecha de edición: 2023

    pvp.43,95 €

    En stock

    Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.
    Integrated marketing and PR strategies are a requirement for all ...

  • Confident Data Science "Discover the Essential Skills of Data Science"

    Nelson, Adam Ross

    Kogan Page (2023)

    valoración

    • EAN: 9781398612327
    • Páginas: 390
    • Fecha de edición: 2023

    pvp.21,50 €

    En stock

    The global data market is estimated to be worth $64 billion dollars, making it a more valuable resource than oil. But data is useless without the analysis, interpretation and innovations of data scientists.

    With ...

  • A Marketer's Guide to Digital Advertising "Transparency, Metrics and Money"

    Dhar, Shailin Thomson, Scott

    Kogan Page (2023)

    valoración

    • EAN: 9781398609662
    • Páginas: 205
    • Fecha de edición: 2023

    pvp.39,95 €

    En stock

    How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology ...

  • Deep Talent "How to Transform Your Organization and Empower Your Employees Through AI"

    Ahluwalia, Kamal Garg, Ashutosh Levit, Alexandra

    Kogan Page (2023)

    valoración

    • EAN: 9781398609549
    • Páginas: 180
    • Fecha de edición: 2023

    pvp.22,95 €

    En stock

    What's the secret to finding the right person for the job? And how do you ensure your existing employees thrive and flourish in the workplace? Deep Talent answers these questions and more, as it demonstrates ...

  • Understanding Decentralized Finance "How Defi Is Changing the Future of Money"

    Lewis, Rhian

    Kogan Page (2023)

    valoración

    • EAN: 9781398609372
    • Páginas: 215
    • Fecha de edición: 2023

    pvp.39,95 €

    Disponible entre 11 y 20 dias

    Understanding Decentralized Finance demystifies DeFi, locating the integration points between decentralized and centralized finance to help finance professionals unlock valuable opportunities.

    DeFi - the next evolution of cryptocurrency - has brought a new wave ...

  • The Agile Organization "How to Build an Engaged, Innovative and Resilient Business"

    Holbeche, Linda

    Kogan Page (2023)

    valoración

    • EAN: 9781398608665
    • Páginas: 410
    • Fecha de edición: 2023

    pvp.39,95 €

    En stock

    The key to retaining competitive advantage in a volatile business world is agility. The third edition of The Agile Organization shows how to develop capabilities across the organization to adapt.

    With helpful checklists, tips ...

  • Big Tech in Finance "How to Prevail in the Age of Blockchain, Digital Currencies and the Metaverse"

    Pejic, Igor

    Kogan Page (2023)

    valoración

    • EAN: 9781398608962
    • Páginas: 286
    • Fecha de edición: 2023

    pvp.34,95 €

    En stock

    With Big Tech's breakthrough into finance with blockchain, it is imperative that finance players understand the ramifications and how they can defend their competitive advantage.

    Big Tech in Finance provides a cutting edge look ...

  • Leading Travel and Tourism Retail "How Businesses Can Sustainably Capture New Profits in Shopping Tourism"

    Zackariya, Sacha

    Kogan Page (2023)

    valoración

    • EAN: 9781398609501
    • Páginas: 255
    • Fecha de edición: 2023

    pvp.34,95 €

    En stock

    Deepen your understanding of how to adapt to international travellers' different needs and backgrounds. Harness the burgeoning levels of tourism and learn everything you need to engage travellers with your business and spending money.

  • From Marginal to Mainstream "Why Tomorrow's Brand Growth Will Come from the Fringes"

    Edwards, Helen

    Kogan Page (2023)

    valoración

    • EAN: 9781398604315
    • Páginas: 250
    • Fecha de edición: 2023

    pvp.27,95 €

    En stock

    Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share gains and losses but nothing to bring about sensational new growth.

    This book shows why businesses, ...

  • Decoding the Metaverse "Expand Your Business Using Web"

    Duffey, Chris

    Kogan Page (2023)

    valoración

    • EAN: 9781398609044
    • Páginas: 355
    • Fecha de edición: 2023

    pvp.27,95 €

    Disponible entre 11 y 20 dias

    Discover the profitable business opportunities within the metaverse and learn how you can and why you should get your company involved today.

    In Decoding the Metaverse, Creative Cloud strategist and Web3 expert Chris Duffey ...

  • The Deal Paradox "Mergers and Acquisitions Success in the Age of Digital Transformation"

    Driessen, Michel

    Kogan Page (2023)

    valoración

    • EAN: 9781398608115
    • Páginas: 205
    • Fecha de edición: 2023

    pvp.47,95 €

    Disponible entre 11 y 20 dias

    The Deal Paradox explores what successful dealmaking looks like in the age of digital transformation, drawing on interviews with top dealmakers and M&A experts sharing their stories, triumphs, and challenges.


    Taking a dynamic ...

  • Disruptive Technologies "Develop a Practical Framework to Understand, Evaluate and Respond to Digital Disruption"

    Armstrong, Paul

    Kogan Page (2023)

    valoración

    • EAN: 9781398609204
    • Páginas: 237
    • Fecha de edición: 2023

    pvp.29,95 €

    Disponible entre 11 y 20 dias

    The next two decades will see more waves of technological disruption than the previous fifty. Adaptability and understanding of technological changes are now mission-critical to every business.

    Disruptive Technologies offers a three-step framework that ...

  • Marketing Analytics "A Practical Guide to Improving Consumer Insights Using Data Techniques"

    Grigsby, Mike

    Kogan Page (2022)

    valoración

    • EAN: 9781398608191
    • Páginas: 322
    • Fecha de edición: 2022

    pvp.44,95 €

    Disponible entre 11 y 20 dias

    Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you ...

  • Digital Marketing Strategy "An Integrated Approach to Online Marketing"

    Kingsnorth, Simon

    Kogan Page (2022)

    valoración

    • EAN: 9781398605978
    • Páginas: 400
    • Fecha de edición: 2022

    pvp.41,95 €

    Disponible entre 11 y 20 dias

    Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI.

    Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring ...

  • The Martech Handbook "Build a Technology Stack to Attract and Retain Customers"

    Alfonso, Darrell

    Kogan Page (2022)

    valoración

    • EAN: 9781398606449
    • Páginas: 243
    • Fecha de edición: 2022

    pvp.27,95 €

    En stock

    Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.

    It can be hard to know where to begin with the sheer number of platforms and solutions available ...

  • Agile Marketing "Unlock Adaptive and Data-Driven Marketing for Long-Term Success"

    Perkin, Neil

    Kogan Page (2022)

    valoración

    • EAN: 9781398605107
    • Páginas: 279
    • Fecha de edición: 2022

    pvp.34,95 €

    En stock

    Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment.

    Agile Marketing is an essential ...

  • Marketing Metrics "Leverage Analytics and Data to Optimize Marketing Strategies"

    Inge, Christina

    Kogan Page (2022)

    valoración

    • EAN: 9781398606593
    • Páginas: 318
    • Fecha de edición: 2022

    pvp.42,50 €

    Disponible entre 11 y 20 dias

    Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.

    Many brands talk ...