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Managing Marketing

Managing Marketing

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  • ISBN:9780750668989
  • Editorial: Elsevier Science Publishers
  • Fecha de la edición:
  • Encuadernación:Rústica
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:384
  • Idiomas:Ingles,Inglés

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New Marketing practitioners and upper level student in business and marketing about to enter the profession, and in particular those who are in the early stages of their careers and who recognise a gap between the theory and the practice of marketing Students studying for CIM qualifications, specifically at Professional Post Graduate Diploma level, but also the book is relevant across the qualifications CIPD qualifications to provide an appreciate of the connection between people management, marketing and successful business positioning and competitive advantage Chartered Director (IoD) Tutors teaching *CIM Qualifications *CIPD Qualifications MBAs/MAs in Marketing and/or Management/HR practitioners Because of the practical nature of the book we expect it to have wide international appeal, particularly in the Far Eastern markets.

Section 1 Organisational Competence Topic Area 1 Structure and Operations Topic Area 2 Systems and Processes Topic Area 3 Products and services Topic Area 4 Culture Topic Area 5 Brand Integrity and Reputation Section 2 Personal Competence Topic Area 1 Motivation Topic Area 2 Leadership and Teams Topic Area 3 Skills Functional Technical Professional Topic Area 4 Problem Solving and Creativity Topic Area 5 Personal Communications Section 3 Resource and Capabilities Topic Area 1 Finance and Materials Topic Area 2 Knowledge, Information and Intelligence Topic Area 3 Technology and Time

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