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The Media Economy

The Media Economy

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  • ISBN:9781138886087
  • Editorial: Routledge
  • Fecha de la edición:
  • Número de la edición: 2
  • Encuadernación:
  • Nº Pág.:222
  • Idiomas:Ingles

Materias:

The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today's media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.

* What is The Media Economy? * Theories and Approaches to Examine the Media Economy * Key Concepts Used in Understanding the Media Economy * Evolving Markets in the Media Economy * Media as Multi-Platform Enterprises * Technology and the Media Economy * Globalization and the Media Economy * Regulation and the Media Economy * Social Aspects of the Media Economy * Finance, Valuation and Investment in the Media Economy * Labor and the Media Economy * Assessing the Future of the Media Economy

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