Consumer Behaviour "Perspectives, Findings and Explanations"

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O'Shaughnessy, John

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ISBN:9781137003768
Editorial: Palgrave
Fecha de la edición:2013
Encuadernación:
Nº Pág.:536
Idiomas:Ingles

Materias:

/ Marketing

Drawing on the unique academic and professional experience of its author, Consumer Behavior explores the contribution that each of the major social science disciplines has made to the study of the field. The book considers the perspective of each of these disciplines in turn, enabling students to critically evaluate their individual strengths, weaknesses, biases and limitations. International case studies and discussion questions are included throughout the text to demonstrate applied theories and provoke critical analysis. Consumer Behavior is ideal for advanced undergraduate and postgraduate students of consumer behavior and consumer psychology.

Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences Ethnopsychology Behaviourism Psychoanalytic Psychology Cognitive Psychology Cognitive Neuroscience Microeconomics (Rational Choice Theory) Behavioural Economics Social Psychology Sociology Cultural Anthropology