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The Gamification Revolution "How Leaders Leverage Game Mechanics to Crush the Competition"

The Gamification Revolution "How Leaders Leverage Game Mechanics to Crush the Competition"

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  • ISBN:9780071808316
  • Editorial: UK-Mcgraw-Hill
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:256
  • Idiomas:Ingles,Inglés

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Gamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty.

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