user
0
Su pedido

Tu pedido

Su carro de la compra está vacío

Materias

The Franchising Handbook: The Complete Guide To Choosing a Franchise.

The Franchising Handbook: The Complete Guide To Choosing a Franchise.

Compartir en:

(0 Comentarios)
Comenta y valora este libro

pvp.27,30 €

Sin Stock. Posibilidad entre 11 y 20 dias

  • ISBN:9780749445416
  • Editorial: Kogan Page
  • Fecha de la edición:
  • Encuadernación:
  • Dimensiones: 14 cm x 22 cm
  • Nº Pág.:210
  • Idiomas:Ingles,Inglés

Materias:

Franchising is big business. Annually the UK franchising industry is worth over £9.5billion, employs 326,000 people and introduces around 3,000 new small businesses into the UK. Last year 95% of all franchisees reported profitability making it one of the safest ways to start up a business. Given these statistics, it is not surprising that franchising continues to expand, both in popularity and economic terms as individuals are able to enter the market with a proven brand and business formula to follow.

The Franchising Handbook is a comprehensive and accessible guide for both franchisees and franchisors. It offers advice on the best way to choose a franchise, and is illustrated throughout with real-life case-studies plus an A-Z directory of franchises arranged by each major market.

Key topics covered include:

The Franchising Boom: success stories, size and scope of the UK franchising sector, how franchising works and the pros and cons

How to Choose a Franchise: Self-assessment, preparing yourself, using an expert, the franchise contract, raising finance, what to expect next

How to Franchise Your Business: Expanding your business, research, sources of franchise revenue, services provided by the franchisor, training and operating manuals

Prospects for the future

Otros libros de Murray, Iain

Otros libros de Marketing