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The Economics Of E-Commerce. a Strategic Guide To Understanding And Designing The Online Marketplace

The Economics Of E-Commerce. a Strategic Guide To Understanding And Designing The Online Marketplace

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  • ISBN:9780691089065
  • Editorial: Princeton University Press
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:218
  • Idiomas:Ingles,Inglés

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This text teaches how to analyze the added value of such applications, considering consumer behavior, pricing strategies, incentives, and other critical factors. It discusses added value in several e-commerce arenas: online shopping, business-to-business e-commerce, application design, online negotiation (one-to-one trading), online auctions (one-to-many trading), and many-to-many electronic exchanges. Combining insights from several years of microeconomic research as well as from game theory and computer science, it stresses the importance of economic engineering in application design as well as the need for business models to take into account the "total game."

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