Managing Business Relationships.

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Ford, David, Gadde, Lars-Erik, Hakansson, Hakan

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ISBN:9780470851258
Editorial: Wiley & Sons Ltd.
Fecha de la edición:2003
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Dimensiones: 0 cm x 0 cm
Nº Pág.:320
Idiomas:Ingles,Inglés

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The aim of this book is to encapsulate the research and understanding of the authors about the problems of companies operating in business markets, in a style that should excite and assist the thinking manager. The authors are members of the IMP (Industrial Marketing and Purchasing) Group and have carried out a number of wide-ranging studies into the complex problems that companies have in managing their relationships with customers, suppliers and other partners in the business market.

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