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The Behavioral Foundations Of Strategic Management.

The Behavioral Foundations Of Strategic Management.

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pvp.38,20 €

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  • ISBN:9781405124706
  • Editorial: Blackwell Publishers
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:160
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This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship.

This book presents a focused approach to strategic management theory.
Outlines the basics of a behavioral approach to strategic management.
Examines assumptions of rationality and equilibrium and the problems they create.
Considers how a behavioral approach relates to a number of conventional approaches.

1. Introduction
2. Basics of A Behavioral Approach
3. A Behavioral Critique of Rationality and Equilibrium
4. A Behaviorists Perspective on Current Strategy Approaches
5. Behavioral Methodology
6. Where do we go from here?
7. References

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