user
0
Su pedido

Tu pedido

Su carro de la compra está vacío

Materias

Global Strategic Management

Global Strategic Management

Compartir en:

,

(0 Comentarios)
Comenta y valora este libro

pvp.83,95 €

Sin Stock. Posibilidad entre 11 y 20 dias

  • ISBN:9781350932968
  • Editorial: Bloomsbury Publishing Plc
  • Fecha de la edición:
  • Número de la edición: 5
  • Encuadernación:
  • Nº Pág.:688
  • Idiomas:Inglés

Materias:

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.

The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.

Otros libros de Economía de la Empresa