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The Art And Science Of Interpreting Market Research Evidence.

The Art And Science Of Interpreting Market Research Evidence.

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  • ISBN:9780470844243
  • Editorial: Wiley & Sons Ltd.
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:256
  • Idiomas:Ingles,Inglés

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This book will help business and commercial professionals, who are bombarded with information from which they must draw conclusions to make valid business judgements. Underpinned by research and methodology, but carefully and wittily written to avoid the subject falling into the trap of being dull, this book offers a very accessible way for business people to understand their current deciphering processes and to find new ways of interpreting information to make better judgements.

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