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Strategy And Management Of Industrial Brands: Business To Business Products And Services.

Strategy And Management Of Industrial Brands: Business To Business Products And Services.

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  • ISBN:9781402077531
  • Editorial: Kluwer Academic Publishers
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:398
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From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.

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