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Strategic Sports Event Management: An International Approach

Strategic Sports Event Management: An International Approach

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  • ISBN:9780750659833
  • Editorial: Butterworth-Heinemann
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:272
  • Idiomas:Ingles,Inglés

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Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how to implement strategies that can achieve successful sports events over the short and long-term.

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