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Masterman, Guy
Libros de: Masterman, Guy
Mostrando 3 libros encontrados. (1 páginas).
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Sponsorship: For a Return On Investment
Masterman, Guy
Elsevier Science Publishers (2007)
- EAN: 9780750686402
- Páginas: 320
- Fecha de edición: 2007
pvp.54,85 €
Disponible entre 11 y 20 dias
Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve ...
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Innovative Marketing Communications: Strategies For The Events Industry.
Masterman, Guy Wood, Emma
Butterworth-Heinemann (2005)
- EAN: 9780750663618
- Páginas: 288
- Fecha de edición: 2005
pvp.49,90 €
Disponible entre 11 y 20 dias
Innovative Marketing Communications for Events Management" provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for ...
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Strategic Sports Event Management: An International Approach
Masterman, Guy
Butterworth-Heinemann (2004)
- EAN: 9780750659833
- Páginas: 272
- Fecha de edición: 2004
pvp.42,88 €
Disponible entre 11 y 20 dias
Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning ...
