Strategic Marketing Management: Planning, Implementation And Control

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Wilson, Richard

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ISBN:9780750659383
Editorial: Butterworth-Heinemann
Fecha de la edición:2004
Número de la edición: 3
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Dimensiones: 0 cm x 0 cm
Nº Pág.:864
Idiomas:Inglés,Ingles

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/ Marketing

The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma

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Strategic Marketing Management: Planning, Implementation And Control

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pvp.46,31 €