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Strategic Management: Theory "An Integrated Approach"

Strategic Management: Theory "An Integrated Approach"

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  • ISBN:9781285184494
  • Editorial: Cengage Learning Inc
  • Fecha de la edición:
  • Número de la edición: 11
  • Encuadernación:
  • Nº Pág.:528
  • Idiomas:Ingles

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This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill, Gareth Jones, and Melissa Schilling integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics. Based on real-world practices and current thinking in the field, the eleventh edition of STRATEGIC MANAGEMENT features an increased emphasis on the changing global economy and its role in strategic management.

Part I: INTRODUCTION TO STRATEGIC MANAGEMENT.
1. Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis.
2. External Analysis: The Identification of Opportunities and Threats.
Part II: THE NATURE OF COMPETITIVE ADVANTAGE.
3. Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability.
4. Building Competitive Advantage Through Functional-Level Strategy.
Part III: STRATEGIES.
5. Building Competitive Advantage Through Business-Level Strategy.
6. Business-Level Strategy and the Industry Environment.
7. Strategy and Technology.
8. Strategy in the Global Environment.
9. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing.
10. Corporate-Level Strategy: Related and Unrelated Diversification.
Part IV: IMPLEMENTING STRATEGY.
11. Corporate Performance, Governance, and Business Ethics.
12. Implementing Strategy in Companies that Compete in a Single Industry.
13. Implementing Strategy in Companies that Compete Across Industries and Countries.

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