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Strategic Alliances And Marketing Partnerships "Gaining Competitive Advantage Through Collaboration And Partneri"

Gaining Competitive Advantage Through Collaboration And Partneri

Strategic Alliances And Marketing Partnerships "Gaining Competitive Advantage Through Collaboration And Partneri". Gaining Competitive Advantage Through Collaboration And Partneri

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  • ISBN:9780749454845
  • Editorial: Kogan Page
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:256
  • Idiomas:Ingles,Inglés

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"Strategic Alliances and Marketing Partnerships" will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships. With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, "Strategic Alliances and Marketing Partnerships" will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity

Foreword by Russell Peacock
Introduction: Placing a value on your key commercial partnerships
1 The business of partnering 13
2 The evolution of partnership-driven business strategies 37
3 The obstacles and drivers of successful partnershipsIntroduction 65
4 Relationship marketing: a 'new-old' theory of business relationships 91
5 Understanding partnership and alliance dynamics 115
6 Working hard at the 'soft' factors 143
7 The Gibbs+Humphries Partnership Types 165
8 Making partnerships and alliances work for you 2

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