Social Marketing "Behavior Change for Social Good "

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Kotler, Philip, Lee, Nancy

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ISBN:9781544371863
Editorial: Sage Publications
Fecha de la edición:2019
Número de la edición: 6
Encuadernación:
Nº Pág.:624
Idiomas:Ingles,Inglés

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/ Marketing

Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of social media, 27 new case studies and dozens of new examples related to today's most pressing social problems, including climate change, youth suicide, the opioid epidemic and more.

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