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Shopper Marketing "How To Increase Purchase Decisions At The Point Of Sale"

How To Increase Purchase Decisions At The Point Of Sale

Shopper Marketing "How To Increase Purchase Decisions At The Point Of Sale". How To Increase Purchase Decisions At The Point Of Sale

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  • ISBN:9780749457020
  • Editorial: Kogan Page
  • Fecha de la edición:
  • Encuadernación:cartone
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:240
  • Idiomas:Inglés,Ingles

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Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of sale. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are increasing each year. According to surveys, shopper marketing is growing even faster than internet advertising - doubling since 2004 and on track for an annual growth rate of 21% by 2010.

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