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Retailing and the Language of Goods, 1550-1820

Retailing and the Language of Goods, 1550-1820

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  • ISBN:9781472416100
  • Editorial: Ashgate
  • Fecha de la edición:
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  • Nº Pág.:230
  • Idiomas:Ingles

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In this book the author explores the various meanings assigned to goods sold retail from 1550 to 1820 and how their labels were understood. The first half of the book focuses on these labels and on mercantile language more broadly; how it was used in trade and how lexicographers and others approached what, for them, were new vocabularies. In the second half, the author turns to the goods themselves, and their relationships with such terms as 'luxury', 'choice' and 'love', that is descriptors used in marketing goods. The language of objects is a subject of ongoing interest and the study of consumables opens up new ways of looking at the everyday language of the early modern period as well as the experiences of trade and consumption for both merchant and consumer.

Contents: Preface; Introduction: The language of trade; The relationship between labels and their objects; Early dictionaries and the language of trade and industry; The approach to trade and industry in early-modern encyclopaedias; The translation of new commodities; Interlude: two case studies; Things beyond their materiality; Deception and misconception in the production of food and drink; Choice and no choice for the poor; Small luxuries for ordinary people; Love and marriage in the market; Conclusion; Appendix; Bibliography; Index.

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