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Reputation Economics "Why Who You Know is Worth More Than What You Have"

Reputation Economics "Why Who You Know is Worth More Than What You Have"

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  • ISBN:9781137278623
  • Editorial: Palgrave
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:256
  • Idiomas:Ingles

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As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. This is all currently happening online already. Welcome to the age of Reputation Economics: -Where Avis is currently discounting car rentals based on Twitter followers -Where Carnival Cruise Lines are offering free upgrades based on a Klout score -Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online -Where Klout scores are being used to vet job applications The value of individual reputation is already radically changing the way business is done.

CHAPTER 1: What is your mother worth? CHAPTER 2: A Short History of Money CHAPTER 3: The Fractalization of Currency CHAPTER 4: Rise of the Individual CHAPTER 5: The Panopticon and the Runaway Culture Ecology CHAPTER 6: Flies and Ointments CHAPTER 7: The Abundance Economy CHAPTER 8: Code is Culture CHAPTER 9: Emerging Models... and Markets CHAPTER 10: Triumph of the Commons - Maybe

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