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Mobile Business "The Essential Guide To Putting Your Business On The Mobile Web"

The Essential Guide To Putting Your Business On The Mobile Web

Mobile Business "The Essential Guide To Putting Your Business On The Mobile Web". The Essential Guide To Putting Your Business On The Mobile Web

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  • ISBN:9780749461614
  • Editorial: Kogan Page
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:224
  • Idiomas:Ingles,Inglés

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More and more companies are accounting for smartphone ownership and mobile internet use when developing their business strategy. Their aim is to use devices such as the iPhone, Google Android and Blackberry to promote their businesses and to enable customers to access their products.
A complete guide to getting onto the mobile internet, "Mobile Business" will enable managers to create their own mobile website, or at least have enough knowledge to produce a specification for building and running a mobile site, and to understand what to do and what not to do. The book includes interviews with experts as well as hints and tips from industry insiders who have successfully integrated a mobile strategy into their marketing mix

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