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Marketing Strategies For Competitive Advantage.

Marketing Strategies For Competitive Advantage.

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pvp.47,78 €

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  • ISBN:9780471981695
  • Editorial: Wiley & Sons Ltd.
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:406
  • Idiomas:Ingles

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It contains numerous examples drawn from the real -life situations which illustrate the strategic dimension of marketing management.

The process and players involved. Where to compete. How to compete. Evaluation and selection of strategy. Implementation and control of strategy.

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