Deepen your understanding of how to adapt to international travellers' different needs and backgrounds. Harness the burgeoning levels of tourism and learn everything you need to engage travellers with your business and spending money.

The modern traveller is complex, even more so in a post-pandemic world. International consumers are in search of memorable experiences that make them feel special and, ideally, share those experiences with others and bring those feelings home with them. While wanting to be more adventurous, they also want to make their trip safe and special while minimizing their impact on the environment.

Leading Travel and Tourism Retail is an invaluable guide for any professional involved in the world of retail, including consumer brands, retailers, hospitality, landlords, politicians, airports, transportation and technology groups.

Engaging and accessible, this book covers everything from assessing the competitive market situation to product adaptation, ESG, human talent management, accessing funding, political considerations, and the role of technology and data. It offers a unique glimpse behind the inner workings of some of the best-known brands in the world across airports, shopping malls, and city centre locations.

Delivering invaluable insight through fascinating interviews from high-profile leaders, including the President of LVMH Retail Asia, the CEO of Harrods, the President of CHANEL Perfumes & Cosmetics worldwide, this is a must-have book for those who want to drive profits.

LIST OF INTERVIEWS
Sir Tony Blair, former British Prime Minister, UK
Pierre-Hugues Schmit, Chief Commercial & Operations Officer at Vinci Airports Group, France
Ravi Thakran, Group Chairman of LVMH Asia, Singapore
Michael Ward, Managing Director of Harrods, UK
Jacques Stern, CEO of Global Blue, Switzerland
Vasiliki Petrou, CEO of Unilever Prestige, UK
Andrea d'Avack, President of the CHANEL Foundation, France
Pallak Seth, CEO of PDS Apparel Manufacturing, India
Louis de Bourgoing, International Chairman of WHSmith, UK
Jose-Antonio Lasanta, CEO of Prosegur Cash, Spain
Dan Cockerell, former Vice President of Disney's Magic Kingdom, USA
Tine Arentsen Willumsen, CEO of Above & Beyond Group, Founder of The Diversity Council, Denmark
Paul Samuels, Executive Vice President of AEG Entertainment Group, UK
Hugo Brady, Vice President of AEG Entertainment Group, UK
Malik Fernando, Director of Dilmah Tea, MJF Hotels and Holdings, Sri Lanka
Jonathan Chippindale, CEO of Holition Technologies, UK
Ben Zifkin, President of Hubba, Canada
Desirée Bollier, Chair and Chief Merchant of Value Retail, UK
Stewart Wingate, CEO of London Gatwick Airport, UK
Craig Robins, Founder and Owner of Miami Design District Development, USA
Taylor Safford, President and CEO of Pier 39, San Francisco, USA
Frances O'Grady, Secretary General of the Trades Union Congress, UK
Christine Comaford, business and leadership coach
Baroness Nicky Morgan former Secretary of State for Digital, Culture, Media, and Sport, UK
Professor Ian Woodward at INSEAD, Singapore
Professor Steve Jarding, Harvard University, USA
Lesley Batchelor OBE, Director General of The Institute for Export & International Trade, UK
Jason Holt, Chair of the Apprenticeship Ambassador Network, Chairman of Holts Group, UK
Julia Simpson, President & CEO of World Travel & Tourism Council (WTTC)