International Business "Strategy And The Multinational Company"

Strategy And The Multinational Company

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Cullen, John B.

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ISBN:9780415800570
Editorial: Routledge
Fecha de la edición:2009
Encuadernación:cartone
Dimensiones: 0 cm x 0 cm
Nº Pág.:528
Idiomas:Inglés,Ingles

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/ Economía Internacional

A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is written in a unique way. Issues link the chapters. The logic is that to choose and implement strategies in international business, you need to understand the global, institutional, and cultural environment. In turn, you need to align functional strategies to support the more general multinational strategies. From the students point of view, the approach is designed to answer the questions of "why do I really need to know all of this stuff?"