Many senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their workforce, their financials, their customers, and their partnerships, but rarely the health of their information assets. Corporations typically exhibit greater discipline in tracking and accounting for their office furniture than their data.
Infonomics is the theory, study, and discipline of asserting economic significance to information. It strives to apply both economic and asset management principles and practices to the valuation, handling, and deployment of information assets. This book specifically shows:
CEOs and business leaders how to more fully wield information as a corporate asset
CIOs how to improve the flow and accessibility of information
CFOs how to help their organizations measure the actual and latent value in their information assets.
More directly, this book is for the burgeoning force of chief data officers (CDOs) and other information and analytics leaders in their valiant struggle to help their organizations become more infosavvy.
Author Douglas Laney has spent years researching and developing Infonomics and advising organizations on the infinite opportunities to monetize, manage, and measure information. This book delivers a set of new ideas, frameworks, evidence, and even approaches adapted from other disciplines on how to administer, wield, and understand the value of information. Infonomics can help organizations not only to better develop, sell, and market their offerings, but to transform their organizations altogether.
PART I: MONETIZING INFORMATION AS AN ASSET; 1. Why Monetize Information; 2. Top Ways to Monetize Information; 3. Methods for Monetizing Information; 4. Analytics: The Engine of Information Monetization; PART II: MANAGING INFORMATION AS AN ASSET; 5. Information Management Maturity and Principles; 6. Information Supply Chains and Ecosystems; 7. Leveraging Information Asset Management Standards and Approaches; 8. Applied Asset Management for Improved Information Maturity; PART III: MEASURING INFORMATION AS AN ASSET; 9. Is Information an Asset?; 10. Who Owns the Information?; 11. Quantifying and Accounting for Information Assets; 12. Adapting Economic Principles for Information; 13. Infonomics Trends; APPENDIX; A. Information Management Maturity Challenges; B. Landmark Legal Rulings Related to Information Property Rights
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