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Free "How Today's Smartest Businesses Profit by Giving Something for N"

Free "How Today's Smartest Businesses Profit by Giving Something for N"

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  • ISBN:9781905211494
  • Editorial: Random House Business Books
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:288
  • Idiomas:Ingles,Inglés

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What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? In his groundbreaking new book, "The Long Tail" author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights. He explains why this has become possible - why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and the losers in the Free universe. And he demonstrates the ways in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have available for it. In the future, he argues, when we talk of the 'money economy' we will talk of the 'reputation economy' and the 'time economy' in the same breath, and our world will never be the same again.

Prologue 1
1 The Birth of Free 7
What is Free?
2 Free 101 17
A Short Course on a Most Misunderstood Word
3 The History of Free 34
Zero, Lunch, and the Enemies of Capitalism
4 The Psychology of Free 55
It Feels Good. Too Good?
Digital Free
5 Too Cheap to Matter 75
The Web's Lesson: When Something Halves in Price Each Year, Zero Is Inevitable
6 "Information Wants to be Free" 94
The History of a Phrase That Defined the Digital Age
7 Competing with Free 101
Microsoft Learned How to Do It Over Decades, but Yahoo Had Just Months
8 De-Monetization 119
Google and the Birth of a Twenty-First-Century Economic Model
9 The New Media Models 135
Free Media Is Nothing New. What Is New Is the Expansion of That Model to Everything Else Online
10 How Big is the Free Economy? 162
There's More to It Than Just Dollars and Cents
Freeconomics and the free world
11 Econ 000 171
How a Century-old Joke Became the Law of Digital Economics
12 Nonmonetary Economies 180
Where Money Doesn't Rule, What Does?

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