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Entrepreneurship And Small Business

Entrepreneurship And Small Business

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pvp.56,40 €

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  • ISBN:9781403947338
  • Editorial: Macmillan Publishers
  • Fecha de la edición:
  • Número de la edición: 2
  • Encuadernación:Rústica
  • Dimensiones: 19 cm x 25 cm
  • Nº Pág.:568
  • Idiomas:

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The new edition of this successful text synthesizes good management practice for students and encourages and develops entrepreneurial skills. Clearly structured and accessibly presented, the comprehensive coverage includes accounting control and decision-making as well as chapters on family businesses, corporate, international and social entrepreneurship. Mini case examples and new long case studies are used to practically illustrate how concepts are implemented in small, growing and successful firms, and the text is fully supported by structured teaching resources.

Preface
Guided Tour
PART 1: ENTREPRENEURSHIP AND INNOVATION
David and Goliath
Heroes and Super-heroes
Opportunity, Innovation and Entrepreneurship
Developing Creativity
PART 2: START-UP
The Decision
Making it Happen
Control and Decision-making
PART 3: GROWTH AND DECLINE
From Entrepreneur to Leader
Strategies for Success
Life-cycles and Portfolios
Making Growth Happen
The Exit
PART 4: PLANNING
Financing Small Firms
Developing a Business Plan
PART 5: TOPICS IN ENTREPRENEURSHIP
The Family Firm
International Entrepreneurship
Social and Civic Entrepreneurship
Corporate Entrepreneurship
Checklist of Regulations to be met in Setting up a Business in the UK
Entrepreneurship Exercises
Sources of Help and Advice in the UK
Learning Resources
Index

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