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Emotionomics "Leveraging Emotions For Business Success"

Leveraging Emotions For Business Success

Emotionomics "Leveraging Emotions For Business Success". Leveraging Emotions For Business Success

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  • ISBN:9780749461898
  • Editorial: Kogan Page
  • Fecha de la edición:
  • Número de la edición: 2
  • Encuadernación:
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:288
  • Idiomas:Ingles,Inglés

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Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.

For far too long, emotions have been ignored in favor of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it.

In this fully revised edition,Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors

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