Economics for Business enables the reader to develop a clear understanding of the economic environment in which business takes place. This comprehensive book covers: the process of globalization and its implications for business; the role of the market and supply and demand; the impact of demand on branding and brand loyalty; and pricing strategies under various market structures. With specific business content integrated throughout and a global perspective on the current world of business, taking into account the financial crisis and its aftermath, Economics for Business is a useful introduction to economics for business students, a streamlined and comprehensive alternative to large undergraduate economics textbooks, and a valuable resource for managers and executives who need to understand the basics of economic concepts to grow their business.
Section - ONE: INTRODUCTION TO ECONOMICS AND BUSINESS; Chapter - 01: Introduction: What's economics got to do with business?; Chapter - 02: Introduction to markets; Chapter - 03: Introduction to macroeconomy; Chapter - 04: Introduction to the financial system; Section - TWO: MICROECONOMICS: INDIVIDUAL ECONOMIC AGENTS AND INSTITUTIONS; Chapter - 05: Demand: in theory and in practice; Chapter - 06: About the firm; Chapter - 07: Supply: costs, output and distribution; Chapter - 08: Competition and markets; Chapter - 09: Business strategy: creating and sustaining a competitive advantage; Section - THREE: MACROECONOMICS: THE BUSINESS BACKGROUND; Chapter - 10: The role of government; Chapter - 11: Money, interest rates and central banking: the role of monetory policy; Chapter - 12: Technological change and innovation; Chapter - 13: Forecasting; Chapter - 14: Employment; Chapter - 15: The International arena; Chapter - 16: Summary and overview
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