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Economics 2.0 "What The Best Minds In Economics Can Teach You About Business An"

What The Best Minds In Economics Can Teach You About Business An

Economics 2.0 "What The Best Minds In Economics Can Teach You About Business An". What The Best Minds In Economics Can Teach You About Business An

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  • ISBN:9780230612433
  • Editorial: Palgrave
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:280
  • Idiomas:Ingles,Inglés

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This is a compilation of cutting-edge economic research in an accessible format. This book will include top thinkers in the economic field from around the world including Philippe Aghion, Paul Krugman, Daniel Gros, George Lowenstein, and more. Over 20,000 copies sold within the first year of publication. It has won the Get Abstract Award for the best book in Business and Economics (Frankfurt Bookfair 2007). This title includes a new chapter on the sub-prime mortgage crisis and will have a preface by a top-name US economist. Chapters on happiness, globalization and financial markets have been updated."Economics 2.0" makes an impressive case for the argument that economics is not a dry science and that economics principles impact much of our day to day life. Completely without formulas and theoretical ballast, the authors present current findings of prominent economists and expand the economic knowledge of their readers

From Dogma to data - an introduction by Axel Ockenfels
1 Man - an economic animal? 1
2 The pursuit of happiness 17
3 The enigma of the labor market 33
4 The almost-forgotten small difference 55
5 It's all about culture 71
6 Economics by scales and measures 81
7 The logic of globalization 93
8 Financial markets - totally efficient or totally crazy? 111
9 Subprime surprises - or: the anatomy of the financial crisis 129
10 Managers are people, too 147
11 The high art of buying and selling 169
12 The athlete as a guinea pig - or: why economists love sports 187
13 In the dark recesses of the market economy 201
14 A final warning 217

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