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Corporate Community Involvement "A Visible Face of CSR in Practice"

Corporate Community Involvement "A Visible Face of CSR in Practice"

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  • ISBN:9781472412447
  • Editorial: Ashgate
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:240
  • Idiomas:Ingles,Inglés

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There has been tremendous growth in Corporate Community Involvement (CCI) projects of all sizes in recent years. This has been encouraged by organisations such as Business in the Community in the UK, which provides information designed to motivate businesses and government to engage in CCI. In fact, the projects incorporated into some companies' strategy implementation are now so extensive that they are having a profound impact on community development.Corporate Community Involvement examines CCI as a distinct type of corporate social responsibility and the nature of the relationship between business and society. Bilge Uyan-Atay considers that CCI has been poorly described and researched, concentrating mainly on Western Europe and the USA, failing to consider different institutional contexts and to make the best use of available theory to uncover a more holistic perspective.The author's native Turkey is a secular, developing country with a growing economy.. This provides a distinctive environment in which to study CCI. The author explores and analyses economic, strategic, cultural and institutional influences on CCI and its relationships to and differences from corporate social responsibility

Contents: Preface; Introduction to corporate community involvement; What the existing studies on corporate community involvement tell us?; The model of corporate community involvement behaviours; Study design strategies, choosing the relevant methodology, sampling strategy and data collection methods; Corporate community involvement, organisational forms and the ar4eas that invested in Turkey; Decisions regarding the scale and the composition of corporate community involvement activities; Four companies' process of managerial corporate community involvement decision-making; Conclusions and future directions; References; Index

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