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Competing In a Service Economy.

Competing In a Service Economy.

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  • ISBN:9780787961565
  • Editorial: Jossey - Bass Publishers
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:208
  • Idiomas:Ingles,Inglés

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Services have come to dominate the world economy. The ability to develop and deliver high quality service has become critical to business strategy and success. Yet service development remains a poorly understood and rather ad hoc process. Differentiating through service development stands to improve customer satisfaction and financial performance. This book helps executives and managers to think and plan strategically with respect to services, service development and service innovation. The authors provide marketing, operations and HR specialists within an organization the knowledge of explicit tools and processes for service maintenance, service improvement and service innovation.

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