Competing In a Service Economy.

Compartir en:

Gustafsson, Anders, Johnson, Michael

(0 Comentarios)
Comenta y valora este libro

pvp.42,50 €

Sin Stock. Posibilidad entre 11 y 20 dias

ISBN:9780787961565
Editorial: Jossey - Bass Publishers
Fecha de la edición:2003
Encuadernación:
Dimensiones: 0 cm x 0 cm
Nº Pág.:208
Idiomas:Ingles,Inglés

Materias:

/ Economía de la Empresa

Services have come to dominate the world economy. The ability to develop and deliver high quality service has become critical to business strategy and success. Yet service development remains a poorly understood and rather ad hoc process. Differentiating through service development stands to improve customer satisfaction and financial performance. This book helps executives and managers to think and plan strategically with respect to services, service development and service innovation. The authors provide marketing, operations and HR specialists within an organization the knowledge of explicit tools and processes for service maintenance, service improvement and service innovation.

Otros libros de Gustafsson, Anders

Gustafsson, Anders; Johnson, Michael

Competing In a Service Economy.

Jossey - Bass Publishers. 2003

pvp.42,50 €
Gustafsson, Anders

Conjoint Measurement

Springer. 2003

pvp.123,33 €