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Business Insights: China. Practical Advice On Entry Strategy And Engagement.

Business Insights: China. Practical Advice On Entry Strategy And Engagement.

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pvp.41,90 €

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  • ISBN:9780749450625
  • Editorial: Kogan Page
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:281
  • Idiomas:Ingles,Inglés

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Increasingly open to foreign investment and with a burgeoning consumer market, China represents an enormous commercial opportunity but how can businesses succeed? "Business Insights: China" gives you an overview of the corporate business achievements already made in China and a comprehensive guide to the opportunities available for other businesses, wherever they are in the world. Based on the real-life experiences of, and lessons learned by, companies who have moved into the Chinese business arena, the book highlights the successes and failures of operating in such a challenging market. With practical advice and many comprehensive case studies, "Business Insights: China" offers invaluable assistance for anyone looking to initiate or develop their business activities in China.

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