Brand Success How the World's Top 100 Brands Thrive and Survive

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Haig, Matt

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ISBN:9780749462871
Editorial: Kogan Page
Fecha de la edición:2011
Encuadernación:
Dimensiones: 0 cm x 0 cm
Nº Pág.:304
Idiomas:Ingles,Inglés

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/ Marketing

Description:
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication.
The result is a comprehensive, entertaining and illuminating collection.
From Adidas to Zippo, were guided through a gallery of some of the worlds best-known names and given a rare insight into the secret of their success.
With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students. For the rest of us, its simply a great read.
Companion title to the authors bestseller Brand
Failures
100 global case studies including: Apple; Disney;
HSBC; Muji; and Nokia, with lessons learnt from each.
Full of first-hand interviews with key industry
players, brand managers, psychologists, marketers,
and consumers
"A comprehensive collection of brand success stories
that will enable the reader to identify the factors
behind these successes."
Publishing News
"Ideal for executives or PR pros who wish to learn
about successful