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Big Data and Innovation in Tourism, Travel, and Hospitality "Managerial Approaches, Techniques, and Applications"

Big Data and Innovation in Tourism, Travel, and Hospitality "Managerial Approaches, Techniques, and Applications"

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  • ISBN:9789811363382
  • Editorial: Springer Verlag
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:223
  • Idiomas:Ingles

Materias:

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.
The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.

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