Thelwall, Mike
Libros de: Thelwall, Mike
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Big Data and Innovation in Tourism, Travel, and Hospitality "Managerial Approaches, Techniques, and Applications"
Rahimi, Roya Sigala, Marianna Thelwall, Mike
Springer Verlag (2019)
- EAN: 9789811363382
- Páginas: 223
- Fecha de edición: 2019
pvp.119,95 €
Disponible entre 3 y 7 días
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major ...