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Mostrando 70136 libros encontrados. (3507 páginas).

  • Making Marketing Happen: How Great Companies Make Strategic Planning Work.

    Making Marketing Happen: How Great Companies Make Strategic Planning Work.

    Smith, Brian

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750662482
    • Páginas: 377
    • Fecha de edición: 2005

    pvp.46,20 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds ...

  • Taking Tourism To The Limits: Issues, Concepts And Managerial Perspectives.

    Taking Tourism To The Limits: Issues, Concepts And Managerial Perspectives.

    Aicken, Michelle Page, Stephen J. Ryan, Chris

    Pergamon (2005)

    valoración

    • EAN: 9780080446448
    • Páginas: 244
    • Fecha de edición: 2005

    pvp.111,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The concept of margins and limits is often referred to within the tourism academic literature and includes subjects as diverse as carrying capacities, peripheral economies, technological advancement, adventure tourism, dark tourism and socially marginalized communities. ...

  • Introduction To Marketing Concepts.

    Introduction To Marketing Concepts.

    Drummond, Graeme Ensor, John

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750659956
    • Páginas: 283
    • Fecha de edición: 2005

    pvp.39,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main ...

  • Corporate Governance: Does Any Size Fit?.

    Corporate Governance: Does Any Size Fit?.

    Lehman, Cheryl

    Jai Press (2005)

    valoración

    • EAN: 9780762312054
    • Páginas: 328
    • Fecha de edición: 2005

    pvp.108,60 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Paradigms, intellectual insights, and buzzwords have always reflected and informed social practices and have provided impetus and rationalization for macro policies. "Corporate Governance" has become a recent manifestation, creating interplays of political, private, academic, cultural, ...

  • Handbook Of Crm.

    Handbook Of Crm.

    Payne, Adrian

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750664370
    • Páginas: 288
    • Fecha de edición: 2005

    pvp.56,10 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is ...

  • Knowledge Management In Theory And Practice.

    Knowledge Management In Theory And Practice.

    Dalkir, Kimiz

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750678643
    • Páginas: 356
    • Fecha de edición: 2005

    pvp.56,10 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    As knowledge management becomes embedded within organizations it becomes more important for students to understand its principles and applications. In this textbook, Dr. Kimiz Dalkir provides a comprehensive overview of the field on knowledge management ...

  • Collaborative Capital: Creating Intangible Value.

    Collaborative Capital: Creating Intangible Value.

    Beyerlein, Michael Beyerlein, S. Kennedy, F.

    Jai Press (2005)

    valoración

    • EAN: 9780762312221
    • Páginas: 336
    • Fecha de edición: 2005

    pvp.108,60 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Intangible forms of capital are being recognized in both research and practice as essential resources for fueling company growth. Forms of intangible capital include: intellectual, organizational, human, relationship, social, political, innovation, and collaborative. This volume ...

  • International Accounting Standards In Depth. Set 2 Vols. Theory And Practice/Solutions.

    International Accounting Standards In Depth. Set 2 Vols. Theory And Practice/Solutions.

    Kirk, Robert J.

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750664738
    • Páginas: 200
    • Fecha de edición: 2005

    pvp.63,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    From 2005 all EU listed companies are required to comply with International Accounting Standards. This edition of International Accounting Standards in Depth has been completely updated to reflect this change. International accounting standards are examined ...

  • Introducing Information Management: The Business Approach.

    Introducing Information Management: The Business Approach.

    Hinton, Matthew

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750666688
    • Páginas: 212
    • Fecha de edición: 2005

    pvp.47,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The role of information is so important that a new function has emerged; the Information Management (IM) Function. This function is concerned with all aspects of managing information within organisations. However, the growth in the ...

  • Quality Tourism Experiences.

    Quality Tourism Experiences.

    Jennings, Gayle Nickerson, Norma

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750678117
    • Páginas: 344
    • Fecha de edición: 2005

    pvp.72,40 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The theme of the edited book acknowledges the multiple meanings of quality tourism experiences, the diverse contexts in which tourism occurs, and the varied stakeholders associated directly or indirectly with the phenomenon of tourism. "Quality ...

  • Advances In International Accounting. Vol. 18

    Advances In International Accounting. Vol. 18

    Sale, J.Timothy

    Jai Press (2005)

    valoración

    • EAN: 9780762312351
    • Páginas: 262
    • Fecha de edición: 2005

    pvp.108,60 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Advances in International Accounting is a refereed, academic research annual, that is devoted to publishing articles about advancements in the development of accounting and its related disciplines from an international perspective. This serial examines how ...

  • The Life And Writings Of Stuart Chase (1888-1985): From An Accountant'S Perspective.

    The Life And Writings Of Stuart Chase (1888-1985): From An Accountant'S Perspective.

    Vangermeersch, Richard

    Jai Press (2005)

    valoración

    • EAN: 9780762312139
    • Páginas: 189
    • Fecha de edición: 2005

    pvp.108,60 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Stuart Chase (1888-1985) is truly a man for all times. Still remembered by liberals in their 70s and 80s, he is now unknown by all too many. Chase was a CPA, as was his father ...

  • Research On Professional Responsibility And Ethics In Accounting.Vol. 10 Vol.10

    Research On Professional Responsibility And Ethics In Accounting.Vol. 10 Vol.10

    Jeffrey, Cynthia

    Jai Press (2005)

    valoración

    • EAN: 9780762312399
    • Páginas: 229
    • Fecha de edición: 2005

    pvp.108,60 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Research on Professional Responsibility and Ethics in Accounting is devoted to publishing high-quality research and cases that focus on the professional responsibilities of accountants and how they deal with the ethical issues they face. The ...

  • Advances In Accounting Behavioral Research. Vol. 8.

    Advances In Accounting Behavioral Research. Vol. 8.

    Arnold, Vicky

    Jai Press (2005)

    valoración

    • EAN: 9780762312184
    • Páginas: 233
    • Fecha de edición: 2005

    pvp.108,60 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Advances in Accounting Behavioral Research publishes quality articles encompassing all areas of accounting that incorporate theory from and contribute knowledge and understanding to the fields of applied psychology, sociology, management science, and economics. The series ...

  • Coaching: Evoking Excellence In Others.

    Coaching: Evoking Excellence In Others.

    Flaherty, James

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750679206
    • Páginas: 240
    • Fecha de edición: 2005

    pvp.38,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Praise for the first edition: ?As interest in coaching grows, I think Flaherty?s book will come to stand out as a definitive work.? ? Peter M. Senge Coaching: Evoking Excellence in Others proposes rigorous methods ...

  • Search Marketing Strategies: a Market'S Guide To Objective Driven Success From Search Engines.

    Search Marketing Strategies: a Market'S Guide To Objective Driven Success From Search Engines.

    Colborn, James

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750666183
    • Páginas: 208
    • Fecha de edición: 2005

    pvp.47,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such ...

  • Connected Marketing.

    Connected Marketing.

    Kirby, Justin Marsden, P.

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750666343
    • Páginas: 216
    • Fecha de edición: 2005

    pvp.42,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing ...

  • Sustainable Tourism.

    Sustainable Tourism.

    Weaver, David Bruce

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750664387
    • Páginas: 240
    • Fecha de edición: 2005

    pvp.53,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Sustainable Tourism comprehensively examines the theoretical and applied dimensions of contemporary sustainable tourism from a global perspective. Using international case studies and examples, it provides cutting edge coverage of the latest developments in the area, ...

  • Tourism Business Frontiers.Consumers, Products And Industry.

    Tourism Business Frontiers.Consumers, Products And Industry.

    Buhalis, Dimitrios Costa, Charles

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750663779
    • Páginas: 273
    • Fecha de edición: 2005

    pvp.62,40 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry are equipped with a thorough knowledge of all topics involved. New Tourism Consumers Products ...

  • Tourism Management And Dynamics. Trends, Management And Tools.

    Tourism Management And Dynamics. Trends, Management And Tools.

    Buhalis, Dimitrios Costa, Charles

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750663786
    • Páginas: 279
    • Fecha de edición: 2005

    pvp.62,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry identify trends early and design proactive strategies to gain competitive advantage. Tourism Futures: dynamics, ...