Tu pedido
Libros de: Palgrave
Mostrando 1192 libros encontrados. (60 páginas).
-
Negotiating Europe "EU Promotion of Europeanness since the 1950s"
Calligaro, Oriane
Palgrave (2013)
- EAN: 9781137369895
- Páginas: 272
- Fecha de edición: 2013
pvp.84,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
The book explores the promotion of Europeanness, which aims to arouse feelings of belonging to the European Union. It demonstrates that the promotion of Europeanness at the EU level does not constitute an overarching identity ...
-
Capital and the Debt Trap "Learning from Cooperatives in the Global Crisis"
Roelants, Bruno Sanchez Bajo, Claudia
Palgrave (2013)
- EAN: 9781137372352
- Páginas: 300
- Fecha de edición: 2013
pvp.25,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
The recent financial crisis has had a devastating impact around the globe. Thousands of businesses have closed, millions of jobs have been cut and many people have lost their homes. Capital and the Debt Trap ...
-
Luxury, Lies and Marketing "Shattering the Illusions of the Luxury Brand"
Sicard, Marie-Claude
Palgrave (2013)
- EAN: 9781137264688
- Páginas: 224
- Fecha de edición: 2013
pvp.34,15 €
Sin Stock. Posibilidad entre 11 y 20 dias
Luxury brands like the world to think they are above mass marketing; that they can rely only on prestige, status and inherent quality to gain and retain their customers' loyalty. The truth couldn't be more ...
-
How to Measure Digital Marketing "Metrics for Assessing Impact and Designing Success"
Flores, Laurent
Palgrave (2013)
- EAN: 9781137340689
- Páginas: 272
- Fecha de edición: 2013
pvp.34,15 €
Sin Stock. Posibilidad entre 11 y 20 dias
Digital marketing has become a necessity for almost all companies and organizations across the globe. However, few companies measure the effectiveness of their campaigns and so the return on investment debate continues. How to Measure ...
-
Models at Work "A Practitioner's Guide to Risk Management"
Farid, Jawwad
Palgrave (2013)
- EAN: 9781137371638
- Páginas: 656
- Fecha de edición: 2013
pvp.62,15 €
Sin Stock. Posibilidad entre 11 y 20 dias
Risk Management's greatest failure has been its inability to simplify its factual presentation and connect with board and executive team members in a language that they can understand and relate to. By using simple well ...
-
The Executive Guide to Enterprise Risk Management "Linking Strategy, Risk and Value Creation"
Chappell, Christopher
Palgrave (2013)
- EAN: 9781137374530
- Páginas: 200
- Fecha de edición: 2013
pvp.40,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Managing a successful business is about pursuing the appropriate business strategy based on the threats and opportunities that exist given the company's financial and managerial capabilities. Enterprise Risk Management (ERM) provides an approach to assessing ...
-
The International Corporate Governance System "Audit Roles and Board Oversight"
Lessambo, Felix
Palgrave (2013)
- EAN: 9781137360007
- Páginas: 488
- Fecha de edición: 2013
pvp.54,70 €
Sin Stock. Posibilidad entre 11 y 20 dias
The recent global economic crisis has highlighted the importance of strong corporate governance systems. The failure of many of the 'gatekeepers' (i.e. auditors) to protect the efficiency of the financial markets has left many wondering ...
-
Health Economics
Bhattacharya, Jay
Palgrave (2013)
- EAN: 9781137029966
- Páginas: 624
- Fecha de edición: 2013
pvp.81,15 €
Sin Stock. Posibilidad entre 11 y 20 dias
Health Economics introduces students of economics, public health, and medicine to the modern field of health economics. The book emphasizes the link between economic theory and health policy, and covers both the established models of ...
-
Integrated Bank Analysis and Valuation "A Practical Guide to the ROIC Methodology"
Chen, Sandy
Palgrave (2013)
- EAN: 9781137307453
- Páginas: 192
- Fecha de edición: 2013
pvp.54,70 €
Sin Stock. Posibilidad entre 11 y 20 dias
The financial crisis that began in 2007 exposed many flaws in modern financial practice and highlighted much need for change. Key among those needs is a way of understanding how and why banks fail or ...
-
The Front Office Manual "The Definitive Guide to Trading, Structuring and Sales"
Court, Jason Sutherland, Andrew
Palgrave (2013)
- EAN: 9781137030689
- Páginas: 320
- Fecha de edición: 2013
pvp.54,70 €
Sin Stock. Posibilidad entre 11 y 20 dias
Can you describe the rules for settling foreign exchange in Jordan? What is strange about the Australian swap market? What are IMM dates, and why do credit derivatives abuse them? Financial markets are exceedingly complex, ...
-
Reputation Economics "Why Who You Know is Worth More Than What You Have"
Klein, Joshua
Palgrave (2013)
- EAN: 9781137278623
- Páginas: 256
- Fecha de edición: 2013
pvp.24,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an ...
-
Understanding the Social Economy and the Third Sector
Bridge, Simon Murtagh, Brendan O'Neill, Ken
Palgrave (2013)
- EAN: 9781137005434
- Páginas: 304
- Fecha de edición: 2013
pvp.47,65 €
Sin Stock. Posibilidad entre 11 y 20 dias
Understanding the Social Economy and the Third Sector fills a significant gap by bringing together a comprehensive range of topics in one resource. Students will gain a working knowledge of the social economy and social ...
-
The Political Economy of Empire in the Early Modern World
Reinert, Sophus A. Roge, Pernille
Palgrave (2013)
- EAN: 9780230230644
- Páginas: 256
- Fecha de edición: 2013
pvp.67,60 €
Sin Stock. Posibilidad entre 11 y 20 dias
This volume recasts our understanding of the practical and theoretical foundations and dynamic experiences of early modern imperialism. The imperial encounter with political economy was neither uniform across political, economic, cultural, and religious constellations nor ...
-
Marketing in Context "Setting the Scene"
Hackley, Christopher
Palgrave (2013)
- EAN: 9781137297105
- Páginas: 236
- Fecha de edición: 2013
pvp.39,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn't just focus on the individual psychology of the consumer ...
-
Economic Reform Now "A Global Manifesto to Rescue Our Sinking Economies"
Davidson, Paul Flassbeck, Heiner Galbraith, James K. Ghosh, Jayati Koo, Richard
Palgrave (2013)
- EAN: 9781137361653
- Páginas: 192
- Fecha de edición: 2013
pvp.24,30 €
Sin Stock. Posibilidad entre 11 y 20 dias
Right now the global economy is on the brink of (another) depression. In Economic Reform Now, some of the world's leading economists issue a strong warning on the grave errors that are threatening to take ...
-
Liquidity Risk "Managing Funding and Asset Risk"
Banks, Erik
Palgrave (2013)
- EAN: 9781137374394
- Páginas: 320
- Fecha de edición: 2013
pvp.53,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
The financial world has undergone a fundamental transformation. The crisis of 2007-2008, which was so devastating in its reach and consequences has transformed many aspects of the markets and has altered conventional wisdom regarding prudent ...
-
Hit Brands "How Music Builds Value for the World's Smartest Brands"
Jackson, Daniel Jankovich, Richard Sheinkop, Eric
Palgrave (2013)
- EAN: 9781137271471
- Páginas: 212
- Fecha de edición: 2013
pvp.33,45 €
Sin Stock. Posibilidad entre 11 y 20 dias
In the battleground for the hearts and minds of customers, music is one of the most powerful tools that brands can use. In this definitive guide to how brands harness the power of music to ...
-
Risk-Based Investment Management in Practice
Cowell, Frances
Palgrave (2013)
- EAN: 9781137346391
- Páginas: 488
- Fecha de edición: 2013
pvp.66,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Surely managing investments is a matter of taking calculated risks to give the best chance of a decent return? But how does it work in practice? Written by a practitioner with 30 years in investment ...
-
Small Business Marketing
Chaston, Ian
Palgrave (2013)
- EAN: 9781137326003
- Páginas: 312
- Fecha de edición: 2013
pvp.39,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Small Business Marketing Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of the small business marketing process. Realistic, validated-through-research management models and theories reveal ...
-
Options for Swing Trading
Thomsett, Michael C.
Palgrave (2013)
- EAN: 9781137282569
- Páginas: 368
- Fecha de edición: 2013
pvp.48,75 €
Sin Stock. Posibilidad entre 11 y 20 dias
Options traders know all about leverage, and swing traders are keenly aware of entry and exit timing as the key to profits. But many risks are involved, especially when selling short. This book shows the ...
