The book explores the promotion of Europeanness, which aims to arouse feelings of belonging to the European Union. It demonstrates that the promotion of Europeanness at the EU level does not constitute an overarching identity policy that imposes a homogenous interpretation of European identity. Rather, it is a process of negotiation in which various entrepreneurs of Europeanness within and outside the EU institutions invent and communicate representations of Europe. Both the negotiation and the multilayered representations of Europe that it produces are investigated through three case studies: the academia and the historians, European heritage, and the iconography of the euro.
Introduction 1. Identity, Culture And Political Symbolism In The European Integration Process: A Brief Account Of The Literature 2. Negotiating The Representation Of Europe: The EU And The Non-Institutional Actors 3. Chronology, Method And Sources 4. Structure Of The Book The European Commission's Action In The Academic And Historical Fields I. The Jean Monnet Action: 'Europe In The University Programs' 1. Background: Birth Of The University Information Policy 1.1. The Universities: A Specific Target Of European Information 1.2. The First Initiatives In The Academic Milieu 1.3. The Promotion Of European Studies: The French Case And The Role Of Emile Noel 2. The Jean Monnet Action: An Initiative Of The University Information Unit Of The DG X In Partnership With The Academic Actors 2.1. European Chairs: An Old Concept Re-Launched In 1987 2.2. The Project Of European Chairs: An Initiative Of The Commission... 2.3. ...Which Involved At An Early Stage University Actors 3. Launching The Jean Monnet Action: The Institutional Process 3.1. Presenting The Project To The European Commission 3.2. The EP: A Reliable Ally 3.3. The Approval Of The Council And The Battle Of The Budget 4. The Development Of The Jean Monnet Action 4.1. A Mediator Between The European Commission And The Universities: The European University Council For The Jean Monnet Action 4.2. The Success Of The Jean Monnet Action: A 'Punctual Action' Which Became A Large Scale Program 4.3. The Reform Of The Commission And The End Of The 'University Information' Concept II. The European Commission And Historians: The Failed Utopia Of A Militant Approach To European History? 1. The Promotion Of A New Field Of Research: European Integration History 1.1. A First Tentative Measure: European Integration History At The European University Institute 1.2. A New Attempt: The Symposium Of Professors Of Contemporary History In 1982 2. The Liaison Committee Of Historians, An Ambiguous Creation Of The European Commission 2.1. Who Sets The Agenda Of The Liaison Committee Of Historians? 2.2. The Specific Case Of Oral History 2.3. The Project 'European Identity And Consciousness In The 20th Century' 3. A European History Of Europe: The Duroselle/Delouche Project 3.1. Competing Projects On History Of Europe 3.2. The Delouche/Duroselle Project: A Teleological Vision Of European History 3.3. The European Commission's Support 3.4. The Greek Protests And The Commission's Disengagement 4. The Reconfiguration Of Relations Between The European Commission And Historians 4.1. The Failed Project 'Europe's Image' 4.2. The Supplanting Of The Liaison Committee By The Jean Monnet Network: The Example Of The Project Of Oral History 4.3. The Discontent Of The Commission Concerning The Liaison Committee 4.4. The History Of The European Commission: The Ultimate Achievement Of The Liaison Committee? Conclusion Using And Negotiating European Cultural Heritage, 1973-2007 I. From The Introduction Of The Concept Of Cultural Heritage To The Slow Institutionalization Of EU Action In The Field 1. How Cultural Heritage Was Introduced In The European Agenda 1.1. International Background And Council Of Europe Initiatives In Favor Of Heritage 1.2. The European Community In The Middle 1970s: Search For A 'Human' Dimension Of The Integration Process And First Reflection On A Cultural Action 1.3. A Determining Actor Behind The Scenes: Robert Gregoire 2. The Concept Of Heritage: An Instrument For The Promotion Of A Community Action In The Cultural Sector 2.1. The EC In Search Of A More Human Identity 2.2. The Long Process Of Institutionalization Of The Community Action In The Field Of Heritage II. Which European Heritage And For What Purpose? Instrumentalization Of The Concept Of European Heritage And Diversification Of Its Interpretation 1. An Instrumentalization Of Culture? Definition And Use Of The Concept Of European Heritage 1.1. A Conceptual Background: The Problematic Defini