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Libros de: Macmillan Publishers

Mostrando 572 libros encontrados. (29 páginas).

  • The Multinational Enterprise, EU Enlargement and Central Europe.

    The Multinational Enterprise, EU Enlargement and Central Europe.

    Akbar, Yusaf

    Macmillan Publishers (2003)

    valoración

    • EAN: 9780333919880
    • Páginas: 193
    • Fecha de edición: 2003

    pvp.99,85 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    As the role of the multinational enterprise (MNE) in the economic development of countries grows, a focus on how MNEs influence the process of regulatory and legislative structures has developed among scholars of international political ...

  • Managerial Economics for Decision Making.

    Managerial Economics for Decision Making.

    Adams, John Juleff, L.

    Macmillan Publishers (2003)

    valoración

    • EAN: 9780333961117
    • Páginas: 343
    • Fecha de edición: 2003

    pvp.55,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Managerial Economics for Decision Making is an ideal text for final year undergraduate and MBA students taking a module in Managerial Economics. It places managerial economics firmly in the context of decision making and provides ...

  • Trade Negotiations in Latin America. Problems and Prospects.

    Trade Negotiations in Latin America. Problems and Prospects.

    Tussie, D.

    Macmillan Publishers (2003)

    valoración

    • EAN: 9780333987230
    • Páginas: 221
    • Fecha de edición: 2003

    pvp.104,85 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Latin America has a pivotal role to play in international trade negotiations. This volume focuses on the key issues for Latin American countries' participation in trade negotiations on the shifting ground of expanding trade agendas, ...

  • European Parliament

    European Parliament

    Judge, D.

    Macmillan Publishers (2003)

    valoración

    • EAN: 9780333598740
    • Páginas: 355
    • Fecha de edición: 2003

    pvp.31,75 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This broad-ranging text examines the political dynamic of the European Parliament within the developing European Union and sets it in the broader context of comparative legislative analysis. To this end the authors analyse the roles ...

  • Islam and the West: Conflict or Cooperation?

    Islam and the West: Conflict or Cooperation?

    Saikal, Amin

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403903570
    • Páginas: 176
    • Fecha de edición: 2003

    pvp.89,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

  • The Global Negotiator

    The Global Negotiator

    Salacuse, Jeswald W.

    Macmillan Publishers (2003)

    valoración

    • EAN: 9780312293390
    • Páginas: 304
    • Fecha de edición: 2003

    pvp.32,61 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    "International Marketing" is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the co-ordination of a company's different ...

  • European Union

    European Union

    Nelsen, B.

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403904225
    • Páginas: 376
    • Fecha de edición: 2003

    pvp.31,75 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This new edition of the leading reader on European Integration makes conveniently available to students the key texts of politicians and scholars. The first section, presents the visions of the primary shapers of the union ...

  • Creative Business

    Creative Business

    Genasi, C.

    Macmillan Publishers (2003)

    valoración

    • EAN: 9780333997352
    • Páginas: 200
    • Fecha de edición: 2003

    pvp.34,33 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw attention to creative thinking and action and how this can be used to solve business problems ...

  • Tacit and Ambiguous Resources as Sources of Competitive Advantage

    Tacit and Ambiguous Resources as Sources of Competitive Advantage

    Ambrosini, Veronique

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403905758
    • Páginas: 216
    • Fecha de edición: 2003

    pvp.85,86 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Tacit knowledge has received a good deal of attention in the strategy field and is argued to be a key source of sustainable competitive advantage. Until now the work done has been principally conceptual with ...

  • Why the Markets Went Crazy: And What It Means for Investors

    Why the Markets Went Crazy: And What It Means for Investors

    Lee, Thomas

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403918697
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.48,07 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Tim Lee provides insights into the workings of the stock market bubble of 1995-2000 and the implications for the future. He argues that the bubble of the dot.com era reveals far more than has been ...

  • Coaching for Meaning: The Culture and Practice of Coaching and Team Building

    Coaching for Meaning: The Culture and Practice of Coaching and Team Building

    Lenhardt, V.

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403902252
    • Páginas: 300
    • Fecha de edición: 2003

    pvp.47,22 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This text is a translation of a management book originally published in French. Its focus is on the concept of the leader as a bearer of meaning and purpose within the organization, and the significance ...

  • Japan and the Internet Revolution

    Japan and the Internet Revolution

    Coates, K.

    Macmillan Publishers (2003)

    valoración

    • EAN: 9780333921531
    • Páginas: 224
    • Fecha de edición: 2003

    pvp.85,86 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Japan and the Internet Revolution challenges the portrait of Japan as a technologically slow-moving nation, lacking in creativity and entrepreneurial spirit. Overcoming the substantial barriers erected by the Japanese government to the introduction of the ...

  • The Real World Economic Outlook: The Legacy of Globalization - Debt and Deflation

    The Real World Economic Outlook: The Legacy of Globalization - Debt and Deflation

    Pettifor, Ann

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403917942
    • Páginas: 224
    • Fecha de edición: 2003

    pvp.107,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

  • Small Business E-Commerce Management

    Small Business E-Commerce Management

    Chaston, Ian

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403912329
    • Páginas: 352
    • Fecha de edición: 2003

    pvp.42,91 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Small Business E-Commerce Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic, validated-through-research management models and theories ...

  • Brand Valuation: The Economy of Brands

    Brand Valuation: The Economy of Brands

    Lindemann, Jan

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403903563
    • Páginas: 200
    • Fecha de edición: 2003

    pvp.42,93 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The value of brands has become an important aspect of the valuation of companies and there have been a number of changes in the methods and application of brand valuation. This book, written by a ...

  • International Marketing

    International Marketing

    Backhaus, Klaus Buschken, J.

    Macmillan Publishers (2003)

    valoración

    • EAN: 9780333963883
    • Páginas: 446
    • Fecha de edición: 2003

    pvp.56,65 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focusses upon international marketing primarily as the coordination of a company's different ...

  • Management and Organization

    Management and Organization

    Fulop, L.

    Macmillan Publishers (2003)

    valoración

    • EAN: 9780333947500
    • Páginas: 500
    • Fecha de edición: 2003

    pvp.41,19 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Management and Organization: A Critical Text reveals a rethinking and reframing of the core issues at the heart of management studies. Keeping practice firmly in mind, this text provides a challenging yet accessible introduction for ...

  • Real Estate Finance.

    Real Estate Finance.

    Acker, Fred

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403916679
    • Páginas: 192
    • Fecha de edición: 2003

    pvp.214,66 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Real estate finance has changed dramatically in the last decade. The growth of securitisation, a seemingly infinite variety of derivative products, the deregulation of financial markets and the resurgence of REITs (Real Estate Investment Trusts) ...

  • Applying Qualitative Methods to Marketing Management Research

    Applying Qualitative Methods to Marketing Management Research

    Buder, R.

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403916600
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.44,63 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and ...

  • Organizing Knowledge: Methods and Case Studies.

    Organizing Knowledge: Methods and Case Studies.

    Gadner, J.

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403916617
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.85,86 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. ...