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Brand Valuation: The Economy of Brands

Brand Valuation: The Economy of Brands

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  • ISBN:9781403903563
  • Editorial: Macmillan Publishers
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:200
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The value of brands has become an important aspect of the valuation of companies and there have been a number of changes in the methods and application of brand valuation. This book, written by a leading practitioner, provides a comprehensive account of brand valuation and strategic brand management. Examining contemporary ideas such as brand value score cards, brand value insurance and return on brand investment, "Brand Valuation" provides an insight into this area

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