Walters, David

Libros de: Walters, David

Mostrando 2 libros encontrados. (1 páginas).


  • Strategic Operations Management: a Value Chain Approach

    Rainbird,Mark Walters, David

    Palgrave (2006)

    valoración

    • EAN: 9780230507654
    • Páginas: 440
    • Fecha de edición: 2006

    pvp.72,80 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The value chain framework has made its way to the forefront of management thought as a powerful analysis tool for strategic planning. Its ultimate goal is to maximize value creation while minimizing costs. In this ...

  • Marketing And Financial Management: New Economy - New Interfaces.

    Halliday, M. Walters, David

    Macmillan Publishers (2004)

    valoración

    • EAN: 9781403940971
    • Páginas: 277
    • Fecha de edición: 2004

    pvp.42,85 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and ...