Walters, David
Libros de: Walters, David
Mostrando 2 libros encontrados. (1 páginas).
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Strategic Operations Management: a Value Chain Approach
Rainbird,Mark Walters, David
Palgrave (2006)
- EAN: 9780230507654
- Páginas: 440
- Fecha de edición: 2006
pvp.72,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
The value chain framework has made its way to the forefront of management thought as a powerful analysis tool for strategic planning. Its ultimate goal is to maximize value creation while minimizing costs. In this ...
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Marketing And Financial Management: New Economy - New Interfaces.
Halliday, M. Walters, David
Macmillan Publishers (2004)
- EAN: 9781403940971
- Páginas: 277
- Fecha de edición: 2004
pvp.42,85 €
Sin Stock. Posibilidad entre 11 y 20 dias
This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and ...