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O'Shaughnessy, John
Libros de: O'Shaughnessy, John
Mostrando 3 libros encontrados. (1 páginas).
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Consumer Behaviour "Perspectives, Findings and Explanations"
O'Shaughnessy, John
Palgrave (2013)
- EAN: 9781137003768
- Páginas: 536
- Fecha de edición: 2013
pvp.47,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Drawing on the unique academic and professional experience of its author, Consumer Behavior explores the contribution that each of the major social science disciplines has made to the study of the field. The book considers ...
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Interpretation In Social Life, Social Science, And Marketing
O'Shaughnessy, John
Routledge (2009)
- EAN: 9780415777582
- Páginas: 236
- Fecha de edición: 2009
pvp.145,60 €
Sin Stock. Posibilidad entre 11 y 20 dias
'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new ...
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The Marketing Power of Emotion
O'Shaughnessy, John
Oxford University Press (2003)
- EAN: 9780195150568
- Páginas: 282
- Fecha de edición: 2003
pvp.37,75 €
Sin Stock. Posibilidad entre 11 y 20 dias
How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. This book provides an ...
