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Hakansson, Hakan

Libros de: Hakansson, Hakan

Mostrando 3 libros encontrados. (1 páginas).

  • The Business Marketing Course: Managing In Complex Networks

    The Business Marketing Course: Managing In Complex Networks

    Ford, David Gadde, Lars-Erik Hakansson, Hakan

    Wiley & Sons Ltd. (2006)

    valoración

    • EAN: 9780470034507
    • Páginas: 288
    • Fecha de edición: 2006

    pvp.50,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of ...

  • Rethinking Marketing: Developing a New Understanding Of Markets.

    Rethinking Marketing: Developing a New Understanding Of Markets.

    Hakansson, Hakan

    Wiley & Sons Ltd. (2004)

    valoración

    • EAN: 9780470021477
    • Páginas: 296
    • Fecha de edición: 2004

    pvp.60,10 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This groundbreaking book recognises and addresses the urgent need to develop a new understanding of marketing. Based on the involvement of twenty thought leaders from Europe and the US, this book gives us both a ...

  • Managing Business Relationships.

    Managing Business Relationships.

    Ford, David Gadde, Lars-Erik Hakansson, Hakan

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780470851258
    • Páginas: 320
    • Fecha de edición: 2003

    pvp.49,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The aim of this book is to encapsulate the research and understanding of the authors about the problems of companies operating in business markets, in a style that should excite and assist the thinking manager. ...